So why are we, the public, not privy to the highest prices being paid for these premium domain names? Actually it is because of a little known fact, that many of the largest corporate investors, prefer to make their purchases, of Premium-Domain-Broker in strictly private transactions. These private transactions are used, to deliberately hide prices being paid for domain names. For this reason, many of the largest dollar values being paid for premium domain names, never hit the headlines, and are never reported!
Why is this so? Why do these corporate buyers and speculators not want it publicized, how truly valuable, some top domain names are? In a nutshell, they know increased competition, will inflate the market prices they pay for the names they covet. They do not want to draw any more attention to Business Addresses, and their values, than necessary.
The last thing they want to do is compete for names they truly want and then possibly lose them to higher bidders. To avoid this they choose to operate in closed non public transactions, that are far removed from the public eye. In this cloak of secrecy, these corporate buyers, do not have to competitively bid for a rapidly disappearing pool of top Business Addresses. This explains why they are clearly absent from most public auctions where sales prices are competitively bid and disclosed to the press and public.
In this controlled market place these professional buyers look for unique names that stand out in the crowd and signify an image that differentiates their company from the rest of the pack. They also search for names that are short, that are easy to spell and remember and at the same time describe their particular market niche with Clarity and professionalism. In short, they look for a name that makes a statement about them and their company.
Most of the qualities these professional buyers look for in a top name can be clarified by understanding, what a premium domain name is. So lets take a look at, the actual definition, of a premium domain name. “Premium domain names are often valuable and have particular characterizations: The names are short and memorable, may contain words that are regularly searched on search engines or keywords that help the name gain a higher ranking on search engines. They may contain generic words, so the word has more than one meaning, and they may contain typos”. An excellent example of a Top premium domain name, I own, is USeBiz.com. It fits the definition of a premium Business Address perfectly, makes a statement, and in many experts opinion is truly a most unique and valuable six letter domain name.
Another good example of a previously undiscovered and unknown gem is Android.com. Google bought this name in the secondary market, from a previous owner. This name is now being developed as their flagship address, for an open source software Alliance, for the wireless industry. Now that this name, is under Google’s development, we would really have a tough time valuing it as its sales price was not revealed to the public. But we are sure its market value would be in the millions of dollars. The competition for good quality names, such as these, are increasing at a frenetic pace.