What is social media marketing?
This type of marketing uses online communication tools for promoting businesses. Most of these were designed originally for personal use. They can be used to promote specific products or services, or the business as a whole. Social media is appropriate as a low-cost, immediate and targeted marketing channel for selling to your customers, for selling to other businesses and as a networking tool. The most critical decision is choosing the right social media for your target audience.
Used appropriately, social media marketing can get you honest feedback; establish a reputation kwai followers for customer care, while also displaying these attributes to probable customers. B2B companies can improve their supply chain relationships, by extending their networks and establishing contact with peers they are not in touch with.
Understanding various types of social media
Micro-blogging tools like Twitter allow users to publish brief comments, links and images. People can respond to these elements with encouraging conversations. People using these services can mark the people or organisations they are interested in and get notifications if any updates are made.
Blogs are suitable forums for users who like to write or read longer forms of writing, such as newsletters, articles or informative content. Blogs can be personal or corporate, but a personal touch generally gains more acclaim. Readers have the option to leave comments.
Online networking is possible for consumers and businesses when they join online communities like Facebook or MySpace to keep in touch with those having mutual interests. Look for a group that is relevant to your business. LinkedIn provides an appropriate platform for business to business networking.
Discussion forums provide an excellent medium for promotion, as word of mouth can play a significant role in promoting your business. Discussions can be hosted from your own website or you could perhaps join other discussion forums based on relevance to your business.
Bookmarking and information sharing tools can enable you to create a buzz about your company, especially new products or services. Reddit or StumbleUpon are excellent places to get recommendations for your web-pages.
How can you use social media marketing?
This is quite flexible and immediate because of which it can be used for a variety of marketing goals.
· To promote special offers, especially time-limited ones.
· To invite feedback or carry out marketing research.
· Use it as a means for customers to access your press releases.
· To establish a reputation as a customer-focused company, with commitment to communication and service.
· Create an image of your company as an active member of your industry.
· To strengthen relationships with current suppliers and discover new ones.
Create a blend of social and traditional marketing strategies